An interactive proposal for an AI-powered Content & Communication Command Center serving EMI Group's seven companies across four countries.
Horsemen is an AI advisory and engineering firm based in Cluj-Napoca. We design and build AI-native operational systems for European companies — not content-generator wrappers, but production-grade tools that move strategy, data and execution through the same surface.
Our current work for KADRA — we've created a scraping automation across 900+ Romanian companies to fuel your sales engine across 13 verticals, which we've then used to create an outreach engine for 3 leadership accounts with 1000+ monthly message volume. The team for EMI Signal Hub will be led by Dan Rotaru and Andrei Milchiș, with senior engineering capacity added as Phase 1 commits.
Cluj-Napoca · Romania · EU
Three structural requirements distinguish Signal Hub from off-the-shelf AI content tools, and they shape every choice that follows.
No content is produced unless the system has first consulted Group strategy, company profile, audience profile, approved tone-of-voice and the list of restricted claims. The Strategy Library is the source of truth, not a settings panel.
A single editorial idea must produce eight to ten outputs that share a thesis but differ deliberately in voice, angle and audience. This is the central engineering problem and the centrepiece of the MVP.
Nothing is published without explicit approval. Eleven statuses, six roles, audit trail, versioning. The workflow is what makes this a serious internal tool rather than a content firehose.
Below: a top-line view of each surface. The full audit — with 38 numbered callouts across the ecosystem — is a working document we will deliver in Discovery.
EMI Group's opportunity is not to outspend them — it's to outflank them by being the only Group with a coordinated, AI-driven content engine connecting strategy to execution across every surface.
Established content engine across 20+ country sites, heavy SEO investment, polished trade-show content cycle.
Acquisition-led growth playbook similar to EMI's, but their post-acquisition brand assimilation kills local content authority.
Strong technical content for facility managers, weaker on service-and-maintenance lifecycle messaging — exactly EMI's core strength.
Logistics and loading-bay specialist with strong case-study content but limited LinkedIn cadence and minimal leadership voice.
Signal Hub serves four distinct audiences, each with a different decision rhythm. The system generates content adapted to each, from the same strategic source.
Every component is replaceable. Every piece runs on EU-region infrastructure. The architecture below is the structure we propose to build under the SOW that emerges from Phase 0.
Each layer is independently observable, independently replaceable, and bounded by an explicit API contract. This is how we build for the next three years, not the next sprint.
The Multi-page Content Pack generator is the centerpiece of the MVP. It takes a single strategic theme from your team and produces the full distribution-ready ecosystem of content across the Group.
Generated in 90 seconds
The workflow — not the model — is what makes Signal Hub a serious internal tool rather than a content firehose. We design for it from day one.
Admin / Group Marketing · full access, strategy configuration, final approval.
Content Editor · creation, editing, content proposals.
Local Reviewer · approval / feedback on local content.
Leadership Reviewer · approval of posts on personal profiles.
Agency Partner · access to briefs, statuses, approved content.
Viewer / Management · access to dashboards and reports.
Every change recorded with author, timestamp and previous version. Required for M&A communication compliance and internal data governance.
Internal-versus-public flags enforced at the data layer — not as a prompt instruction the model could ignore.
Generated content in Dutch, French and Romanian routes to a native Local Reviewer before approval. Quality dimension built into the workflow, not bolted on.
The Local Reviewer pass is what makes Signal Hub work across BeNeLux, not just function technically.
EMI commits one stage at a time. The investment for the next stage is fixed at the close of the current one. Phase 0 begins the week of 26 May.
Two structured workshops, full architecture document, integration feasibility, fixed Phase 1 SOW. Yours to keep regardless of how you proceed.
Strategy Library, Content Pack generator, approval workflow, GA4/GSC integration, scheduler export, monthly report. Production-quality MVP.
SEO article engine, Website Optimization Advisor v1, taxonomy enforcement, automated monthly report with attribution.
Looker integration, CRM connection, lead quality scoring, multi-language refinement, automated calendar proposal.
Begins after Phase 1 launch. Hosting, prompt tuning, Strategy Library curation alongside your team, model upgrades, support SLA, two strategic reviews per quarter.
Signal Hub is a Group-level system serving all seven companies. We propose contracting at the EMI Group level with explicit cost allocation language across the operating entities. Phase payments can be structured across fiscal periods to align with EMI's accounting cycle if useful.
All intellectual property created in this engagement — codebase, prompt frameworks, knowledge-base structures and integrations — is wholly owned by EMI Group from day one.
Three suggested slots. Following the call, we countersign the Phase 0 engagement and begin Discovery the week of 26 May. Fixed Phase 1 SOW in your hands by mid-June. MVP demo end of August.
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